Information we collect
- When you visit our website, we automatically collect and save your IP address.
- Where you volunteer this information (i.e. by filling in an online form to use our services), we will also save your name, delivery address, email address, date of birth, telephone number, GP address, patient notes, consultation notes, payment records and details of the medicines you have ordered.
Use of your information
We use your personal information:
- To provide our services to you (namely, medical consultations for prescription medications) and to comply with regulatory requirements.
- To send you details of our goods and services, or those of other companies within our group, but only if you give us permission to do so.
We share your personal information:
- With other third parties where this is necessary to deliver the services.
- With other business entities within the SMS Pharmacy group.
Some of the information we collect is medical data. This information is always treated confidentially. We will never disclose medical data unless legally required or permitted to do so. It will not be used by us for marketing purposes unless you give us your express permission.
At SMS Pharmacy we are committed to safeguarding and preserving the privacy of our customers and website visitors.
We do update this Policy from time to time so please do review this Policy regularly.
Data Controller and Data Protection Officer
Medical data (including your patient records, consultation notes and order history) may be collected via any online forms and medical questionnaires you complete, telephone conversations and secure messaging with us, as well as through photo assessments.
Your medical data and order history is treated confidentiality, which means that none of our staff can access it unless they are a health professional (or owe a similar duty of confidentiality). We will never disclose medical data without your consent unless legally required or permitted to do so.
Your medical data will not be used by us to send you information about our products and services (i.e. for marketing purposes) unless you give us your express permission to use your medical data this way.
Information We Collect
In providing our services to you and running and maintaining our website, we collect and process the following data about you:
Volunteered by you
- Information provided voluntarily by you. For example, when you register for information or make a purchase.
- Information that you provide when you communicate with us by any means (including by telephone, post, email and submission of information via our website).
- Information that you provide by filling in forms and medical questionnaires on our site https://vincentsmithpharmacy.co.uk/. This includes information provided at the time of registering to use our site, subscribing to our service, consultations for treatments, posting material or requesting further services.
This personal information may comprise your name, delivery address, email address, date of birth, gender, telephone number, GP’s name and address, medical history, medical information, consultation notes, payment records and details of the medicines you’ve ordered.
Use of Your Information
As part of the provision of our services, we use the information that we collect from you:
- To enable us to provide our health services to you.
- To enable us to comply with regulatory requirements.
- To communicate with you in the event that there is a query or problem with your order.
- To inform you of any changes to our website, services or goods and products.
- For record keeping purposes.
- To track and analyse activity on our website.
- To handle payments.
Where you have given us permission in advance, we may also use the information for one or more of the following purposes:
- To provide information to you that you request from us relating to our products or services.
- To provide information to you relating to other products that may be of interest to you.
- To allow members of the SMS Pharmacy to use your personal information to enable them to provide you with information regarding unrelated goods and services, which we believe may interest you.
- You can change your mind and withdraw your permission for us to contact you for marketing purposes at any time by emailing us at email@example.com. This will not affect your use of our services.
Use of your medical data for marketing purposes
Where you have given us your express permission in advance (separately to permitting us to send you more general marketing materials), we may also use your medical data to send you specialist information about our products and services. For example, if a customer told us that they suffer from asthma and asked us to send them marketing materials about asthma related goods and services, we may do so. This information would never be shared with third parties to enable them to send you information regarding their goods and services. You can change your mind and withdraw your permission for us to use your medical data for marketing purposes at any time by emailing us at firstname.lastname@example.org. This will not affect your use of our services.
Storing Your Personal Data
We hold your personal information for as long as we have a legal or business reason to do so, which generally means as long as you remain a customer or as required to meet our legal obligations, resolve disputes or enforce our agreements. To fulfil our obligations to the General Pharmaceutical Council, the Department of Health and Social Care, and other regulatory or similar bodies, health-related personal information may need to be retained for a period of time after you cease to be a customer. We’ll always store your data securely and won’t use it for any other purpose.
Disclosing Your Information
- To enable us to provide our core services, we may share your personal information with our suppliers and other third parties who we rely on to deliver the services (for example, we could provide your postal address to a courier or we may share your name, address and age with a third party service provider in order to verify your age and identity).
- Where you have agreed for us to keep your GP informed.
- To other business entities within the SMS Pharmacy group.
- Where you have provided your permission for us to share your personal information with third parties for marketing purposes.
- Where we are legally required or permitted by law to disclose your personal information, for example with National Health Service Providers or regulatory bodies.
- In the event of a joint venture, collaboration, financing, sale, merger or reorganisation of the company.
- To further fraud protection and reduce the risk of fraud.
Under the General Data Protection Regulation (GDPR), you, as a data subject have a number of rights which are detailed below:
Request access to your personal data that we hold about you (commonly known as a “data subject access request” or DSAR). This enables you to receive a copy of the personal data we hold about you or are otherwise processing.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected. We will need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data that we hold about you. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third-party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third-party. We will provide to you, or a third-party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
Third Party Links
We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally. It is statistical data. This statistical data does not identify any personal details whatsoever.
You can adjust the settings on your computer to decline any cookies if you wish. This can easily be done by activating the reject cookies setting on your computer or browser.
Your right to complain
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. The ICO can be reached here. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.